When we launched The Supplement last year it was a response to the way football media has changed drastically in a short period of time. Twitter is the ultimate proponent of the media we now consume; fast, continuous and bit-sized. Like fast food, it’s instant gratification and has you coming back for more soon after.
At 90 Minute Cynic we enjoy and embrace this. We’ve largely moved our detailed and longer discussions about Celtic and everything else in the football world into our weekly hour and a half long podcasts.
However, in launching The Supplement we also wanted to carve out and maintain a space for the longer, quality read. Since we run 90 Minute Cynic as a labour of love there just wasn’t enough hours in busy everyday lives to update a website with the quality we wanted on the regular basis now required.
Instead, we decided to take our time and ask our writers to contribute one piece every two months. Articles in every different shape and form, on Celtic and on anything else. Then we release them all at the same time to be enjoyed at your leisure. An opportunity to take a step back and enjoy a dish that has taken a long time to be put together and which demands your attention for a lot longer than 140 characters.
The content – the actual writing – was only one part of the Supplement. Of course it’s what’s on the inside that is the most important, but it can be enhanced dramatically with a stunning exterior.
Thanks to the talents of Keith McGinty (Ginty1888) and Christopher Boud (@TheChrisBoud) and we now have the quality of the fourth edition of The Supplement wrapped in a spectacular digital magazine form for you to download. We’re incredible proud of what our writers and designers has produced and we hope you enjoy this free, premium content.