International

The Norwegian top-flights new logo unveiled earlier this year
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Tippeligaen: A Story of Failed Corporate Sponsorship

In its last year under the name ‘Tippeligaen’, the Norwegian Premier League went exactly as the forefathers of early 90s corporate sponsorship in football would have wanted: the league winners monopolised the concept of three points and won their nineteenth title in the 27 years Norsk Tipping has sponsored the league, the second best team…

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